Account-Based Marketing, Done By Experts

Stop marketing to everyone.
Start winning the accounts that matter.

Account-based marketing services delivering quota-busting ROI — built and run by a senior team with a track record of doing exactly this for high-tech companies.

Talk To Our Team See What We Do

Who We Are

Deep experience, applied to your accounts.

Account Based Marketing Masters was built on a simple idea: high-tech companies selling into complex, high-value accounts deserve strategists who have actually run ABM programs before, inside real marketing organizations, with real pipeline numbers on the line.

Every engagement is led by practitioners who have built account selection models, aligned sales and marketing on target lists, and been held to the same pipeline and revenue numbers our clients are held to.

We stay small and senior on purpose. Fewer accounts, deeper expertise, direct access to the people actually doing the work.

25+

Years average team experience in B2B & high-tech marketing

100%

Senior strategists leading every engagement, start to finish

1:1

Direct access to the strategist actually running your program

Focused

Deep specialization in account-based strategy, not a jack-of-all-trades approach

Leadership

Run by the people who do the work.

Rozanne Bonavito

Principal & Global ABM Leader

A demand generation expert specializing in B2B, SaaS, and high-tech companies, Rozanne has spent 25+ years leading demand generation and account-based marketing for enterprise and SMB organizations. She founded ABM Masters on the belief that ABM is a company-wide strategy, not a marketing tactic, and it works best when sales, marketing, customer success, and leadership are all aligned around the same target accounts.

Greg Heras

Principal & Global ABM Sales Leader

A senior sales executive with three decades of leadership experience at companies including STATS ChipPAC (JCET Group), CoorsTek, Royce Instruments, THK Corporation, Saint-Gobain, and Disco Corporation, Greg has a track record of building go-to-market strategies that drive repeatable, multimillion-dollar sales growth in global markets, and of building and mentoring sales teams through both high-growth periods and downturns.

What We Do

Everything it takes to land the accounts you actually want.

Account Strategy & Selection

Ideal customer profiles, tiered target account lists, and scoring models built on real firmographic and intent data — not a spreadsheet guess.

Personalized Campaigns

1:1 and 1:few campaigns with messaging built around each account's actual business drivers, not templated drip sequences.

Intent Data & Signals

Buying-committee tracking and intent signals layered on top of your CRM so outreach lands when an account is actually in-market.

Sales & Marketing Alignment

Shared account plans, joint QBRs, and a single scorecard so sales and marketing are chasing the same accounts, the same way.

Program Management

Hands-on execution and optimization week over week, with reporting tied to pipeline and revenue — not clicks and opens.

Ongoing Optimization

Quarterly re-scoring of accounts and messaging, so the program gets sharper as your market and buyers change.

Why It Matters

The difference a senior team makes.

Experience from day one

Every strategist on your account has run this playbook before, so your program starts with proven judgment instead of a learning curve.

Faster time to pipeline

Senior judgment means fewer wrong turns — account lists, messaging, and campaigns get right sooner, so pipeline shows up sooner too.

Real high-tech fluency

We know how technical buying committees actually evaluate vendors, so messaging speaks to how your accounts really decide.

Quota-busting accountability

We measure ourselves against the same pipeline and revenue numbers your team is held to — not vanity marketing metrics.

Stop marketing to everyone.Start winning the accounts that matter.